Before the birth of the Internet, many businesses would vet potential employees by referring to your CV and carrying out a reference check. While this procedure is still commonplace, with some amendments put in place depending on the role being applied for. Modern-day employers have access to a lot more information, mostly due to the popularity of social networking.
Isn’t My Social Network Private?
Of course, there are privacy settings in place that help people control who sees what when they make a post, but life on the Internet is very rarely private. In fact, a recent survey found that over 52% of employers search for a candidate’s social network page before making a decision as to whether they should be hired or not. So which social network is searched the most? Well, the following stats should give you an idea of just how thorough some recruiters can be when assessing potential employees:
- LinkedIn: 92%
- Facebook: 66%
- Twitter: 52%
- Google: 21%
As you can imagine, there are a series of red flags that will make you a less attractive applicant. These include posts containing content with profanity, sexual contact as well as bad grammar. As you can see, potential employers can build a better overall profile of you as a person, so it pays to monitor what you post via social networking.
What Should I Post on Social Networks?
Social networks allow people to share their identity as well as their interests, so no-one should ever conform to making their social network pages business-orientated. However, it makes sense to showcase our worth where possible.
So how is this done? If you’re looking to gain employment with a certain industry, it can be a good idea to share content that relates to that company. This shows employers that you are looking to live the brand, rather than just fill a position.
If you have a business-related social network page such as LinkedIn, ensure it details all your skills and accomplishments thus far in the business world. This partnered with the right kind of content and blog posts makes you a far more attractive proposition to any potential employer.
You should also ensure that your grammar is the best it can be. Should you need to practice writing posts, why not write them within a document or within a proof reading program before posting your update? This will ensure that your posts are coherent, and you will start ensuring all your future posts follow suit by way of habit.
Overall, engagement is key when making an impression with potential employers, but the right kind of engagement has to be implemented to ensure the right kind of results are yielded. If you’re a photographer that uses apps such as Instagram and Pinterest, then ensure you’re uploading some professional shots in order to who case your work. Those who write blogs related to the industry should ensure they’re shared on social networks such as LinkedIn, Facebook and Twitter.